Whether you’re an absolute beauty addict or you dabble in the wonderful world of beauty from time to time, you will have heard of activated charcoal. The little black ingredient is taking the beauty industry by storm, and it’s no wonder why. With its ancient benefits including powerful detoxifying properties, activated charcoal is the perfect natural ingredient for a range of modern beauty solutions. In fact, the efficacy of activated charcoal is so great, that it is the sole ingredient of our Coal Collective Activated Charcoal Teeth Whitening product.
But what is activated charcoal, actually?
We’re glad you asked. Understanding where ingredients come from and what effects they have on your body is an important part of discovering the right beauty products for you – the kind that really work and will have a place in your beauty routine forever.
In short, activated charcoal is charcoal that has been specially treated to increase its absorbency. This enhances its ability to draw oil and dirt from surfaces like your teeth, making it the ideal main ingredient for teeth whitening products.
The longer story of where activated charcoal comes from goes something like this…
Charcoal, the black substance created when matter is burned, can be crafted from a number of raw materials. At Coal Collective, it all starts with a bunch of coconuts. By using natural coconut shells as our raw material, we create charcoal that is 100% natural and organic – just like our products.
The next step is what turns the coconut charcoal into the beauty industry’s ingredient of the moment – activated charcoal. The process, called steam activation, involves treating the charcoal with extremely high heat. The treatment causes a structural change in the charcoal, leaving it extra porous and with new detoxifying properties.
Once the charcoal has been activated, cooled and washed, it’s primed for use in the beauty industry. Acting like magnet, the activated charcoal ingredient attracts dirt and oil that it comes into contact with, absorbing it from surfaces like your teeth. When you wash away the activated charcoal, you’ll wash away all that dirt it absorbed from your teeth too, leaving your smile whiter and brighter than ever.
Are there different qualities for activated charcoal?
As with most ingredients, there are varying qualities of activated charcoal. At Coal Collective, we use pharmaceutical grade activated charcoal, the finest quality available. This ensures our products deliver the very best results in the shortest amount of time. And because it’s made purely from natural coconut shells, it’s also entirely organic.
Who knew a little black ingredient made from coconut shells was the secret beauty solution all along? Well, we did.
Discover the Coal Collective range now including Coal Collective Activated Charcoal Teeth Whitening.